About us

From rabbit hangers to adventures abroad.
As a new mother in 2013, I was looking for decoration for my daughter's room that were as magical as my daughter. I found it difficult to find anything that suited my taste, so I decided to make my own. The first item was a wooden rabbit hanger. That hook became the beginning of That’s Mine. It quickly turned out that many other mothers and fathers also fell in love with the rabbit hanger, and with the growing demand, my dreams grew too. Since then, my passion has been to create products that will make children worldwide exclaim “that’s mine!”
The journey from the first rabbit hangers to nursing pillows, clothes, and interior decor has been defined by an unflagging dedication and a desire to celebrate the magic of childhood. Every single design from That’s Mine carries the essence of the childlike curiosity and wonder that makes everyday life a little more enchanting.
I am grateful that That's Mine can be a part of your family's everyday life,
That's Mine today
Today, That's Mine consists of 8 dedicated employees - still based in scenic Herlufmagle.
Our mission is to develop products that inspire parents to transform ordinary moments into extraordinary experiences that can make children's imaginations blossom.
Today, we are present in more than 20 countries and look forward to inspiring many more parents worldwide.






























